What do you do when you can't start construction? Build a computer model instead!
The above image is a computer generated model of Old English Square and its vicinity. We've been working on 3D models of the project for a few months now. The models are being produced by a team in India working exclusively for our company. The rendering shown is a work in process, but it shows the site plan including topography, a number of nearby existing buildings (gray), and footprints for our proposed buildings in white. Also visible are a series of walkways in the cemetery, as well as Cedar Hill Road and the industrial park at Mear Road. Because this rendering shows the project and surrounding neighbohood fabric in limited detail, we refer to it as a massing mode.
The models of OES are being created for several purposes. First and foremost, as a visualization tool, they help us to plan the development. We can use the renderings to view proposed buildings from multiple angles, as well as to evaluate materials choices and color options.
Second, the models can later be used in sales and marketing materials. They can be placed in print brochures, posted to websites, and also used to create an interactive buying guide, which would allow condo buyers to view their unit and its surrounds as they will appear. We also think the models will help us market the retail spaces to prospective tenants.
Stay tuned for more renderings. We have some renderings of the English Road Subdivision that are already complete, and I will post more OES renderings as they progress.
MM
The above image is a computer generated model of Old English Square and its vicinity. We've been working on 3D models of the project for a few months now. The models are being produced by a team in India working exclusively for our company. The rendering shown is a work in process, but it shows the site plan including topography, a number of nearby existing buildings (gray), and footprints for our proposed buildings in white. Also visible are a series of walkways in the cemetery, as well as Cedar Hill Road and the industrial park at Mear Road. Because this rendering shows the project and surrounding neighbohood fabric in limited detail, we refer to it as a massing mode.
The models of OES are being created for several purposes. First and foremost, as a visualization tool, they help us to plan the development. We can use the renderings to view proposed buildings from multiple angles, as well as to evaluate materials choices and color options.
Second, the models can later be used in sales and marketing materials. They can be placed in print brochures, posted to websites, and also used to create an interactive buying guide, which would allow condo buyers to view their unit and its surrounds as they will appear. We also think the models will help us market the retail spaces to prospective tenants.
Stay tuned for more renderings. We have some renderings of the English Road Subdivision that are already complete, and I will post more OES renderings as they progress.
MM
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